Step 1: Be Human
Customers don't want to do business with businesses, they want to do business with real live people. People they can talk to, people they can relate to, and most importantly people they can trust. Through growth on certain social media platforms, companies can begin to build communities amongst their following. As soon as your company puts in the effort to appeal more towards the human heart and less to their wallet, the stronger your following will be. As the infographic to the left explains,
"Disney isn't about movies, it's about magic. Apple isn't about technology, its about innovation" -Jay Baer.
Social Media Marketing is the crucial step that will take your business from a machine, to a story. Creating that "passion-wearthy stir" needed to both capture and retain new customers. Using platforms like Instagram, Facebook, Youtube and even Twitter you will be able to tell the story of your business. Here at On The Rise, our social media management packages are able to set up those accounts (if need be) and then create a monthly plan to schedule effective posts across all social platforms. People want to know why you do what you do, so lets show them!
Social Media Marketing
Did you know that all of the scenic photographs (like the one below and on the homepage) were taken by an On The Rise team member? When you do your smm with us you also have access to PNW trained artists.
Instagram By The Numbers
Data from Facebook
Of Instagram Accounts follow at least one Business Page.
Of people on Instagram actively search for products and services
Of those surveyed viewed brands on instagram as committed to building communities.
Of users visited a brands website or provided link.
The Gift That Keeps On Giving
If done effectively, social media marketing can lead to free client leads, yes FREE. Depending on the quality of your content, followers have the ability to tag their friends or even share the entire post, expanding its sphere of influence. Again, the goal here is to create relatable content that still represents your business as a whole.
"It costs five times as much to attract a new customer, than to keep an existing one" -Khalid Saleh.
Once you have created a loyal following for your brand, it will now be time to retain it. As stated above, it is far more expensive to attract new customers so a good business strategy is to create healthy relationships with the ones you already have. This again can be done through effective social media management, by engaging with your followers and posting relevant content daily, consumers are far more likely to continue doing business with you. If you refer to the pyramid chart above from CharTech it lays out the recommended "servings" for each social media platform. Here at On The Rise we recommend creating a healthy balance between advertising; to increase your client base, and social media management; to solidify those numbers. Although it is "more expensive" to sign a new customer, if you have a light following to begin with, digital advertising is an essential phase to set the foundation for Social Media Marketing. Sign up for both packages in order to get the best result, and if you are already proficient in one of those areas then let us handle the other.