Why Digital Advertisements?
The infographic on the right from Domo shows exactly why every company, big or small, service or product based, should be implementing some type of digital advertisement strategy. The data collected from 2019 shows the potential reach your company can achieve if you chose to utilize such powerful resources.
Take a search engine like Google for example, according to Domo's data around ~4.5 million searches are conducted every minute of every day. There is a good chance that a couple thousand of those are looking for a service/product that companies like you can provide. Using Google Search and Google Display ads we are able to tap into this consumer base and guide them straight to your site, leading to an influx of traffic and then sales. In the entire history of marketing it has never been this easy to reach your target client base at such large numbers, so why not start today with our certified services?
The Essential Marketing Investment
“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” –Steuart Henderson Britt, consumer behavior specialist. i
We believe in you, that is why we are here. You also believe in yourself, and that's why you are not content with "just enough." As a business owner you are always looking for the next big push for your company, and if you're reading this then you've come to the right place. You want to look at advertising as this "Essential Investment" of sorts that will always pay out. Whether that be through monetary gains or brand reputation, investing a good chunk into digital marketing and advertising is ALWAYS a good move. You need advertising to grow your business, and consumers need it to find what they are looking for.
The U.S. Small Business Administration recommends spending at least 7 to 8 percent of your gross income on marketing, but in our opinion these number create a stagnant in sales. In order to achieve real growth most sources say this number will be around 10-12 percent. In general a larger investment will more than likely lead to a greater result, especially for those companies that aren't well established yet.
Ex 1: Say there is a new dentistry in Vancouver that is able to do $5000 in gross sales every month. If we are going off of our growth percentage, this company should spend at least $500 in advertising. Since the average teeth cleaning hovers around $100 dollars we would only need 5 conversions to reach a positive return. Even if we didn't quite meet the goal of 5 customers with that initial investment of $500, the data collected from the campaign along with the brand outreach will pay for itself in the future. (Again we will work around any given budget but this is a good reference to go off of.)
Available Ad Campaigns
Google Search Ads
-Get found easily on Google's Search Network
-Search ads target customers that are already actively seeking your product
-Using this advertising method we are able to put your company on the first page of Google
-Text only ads with extension options
Google Display Ads
-Advertise across Googles extensive Display Network (90% of Internet users worldwide)
-Deliver exciting display advertisements that uses imagery to portray your business/product
-Able to test different graphic and headline combinations for best results
Google Video Ads
-"Video campaigns let you show video ads on their own or within other streaming video content on YouTube and across the Google Display Network." -Google
-Video ads can draw in the most attention
Google Shopping Ads
-Necessity for e-commerce sites
-Found under the "shopping" tab in Google Search
-"You can use Shopping campaigns to promote your online and local inventory" -Google
-Great for dropshipping sites
Facebook Display Ads
-Facebook (FB) is the largest Social Media Platform in the world, Instagram is the second and is owned by FB
-Advertise straight to individuals FB/Instagram NewsFeeds
-Easily accessible data that allows for precise customer targeting
Facebook Video Ads
-Similar to their display ads, we can create videos to increase engagement
-Use in combination with display ads to see which campaign performs better then optimize accordingly